HEALTH AND BEAUTY
Vitamins were the leading health and beauty care product category in the United States with sales of about 3.61 billion U.S. dollars. The total health and beauty care product category in the United States generated about 50.07 billion U.S. dollars worth of sales.
Health & beauty specialists have been responding by investing in category and service diversification. This includes boosting loyalty schemes and targeting new customers, such as the male population. Furthermore specialists sales have been aided significantly by higher revenues from prescriptions.