Global market forces are driving the continual evolution of the food and beverage industry. Consolidation, changing consumer preferences and increasing government regulations are dramatically impacting manufacturing and business strategy. In this fiercely competitive marketplace, you must offer a greater variety of products to meet consumer demand.
Many manufacturers have either reformulated existing brands with organic ingredients, extended their offerings to include healthier branded products, or have acquired or merged with already-existing organic companies. Retailers, too, have redirected their focus toward healthy eating lifestyles. In addition, the options in the area of functional foods will be getting stronger in the next 5 to 10 years.